Healthkathon 2.0 landing page

The landing page for BPJS Kesehatan's 2023 hackathon, designed at Native Productions.

Case study · UI designer · June 9, 2023 · 1 min read

The Healthkathon 2.0 landing page scrolling from the hero with its registration countdown through the registration steps, the three project tracks, and the event timeline to the footer

Healthkathon 2.0 was BPJS Kesehatan's 2023 hackathon: an open call for students and the public to find ways technology could improve service for the national health insurance's members. I designed its landing page at Native Productions, the one place people learned what the event was, which track to enter, and how to register. Registration ran from 9 June to 31 July 2023.

What I did

I was the only designer on it, and developers built the page from my designs.

  • Structure and content. The page answers questions in the order people ask them: what the event is, how registration works, which track to pick, and when each stage happens.
  • Two visual directions. A light and a dark version of the whole page. The light one went live.
  • UI and prototype. Every section from the hero to the footer, and a clickable Figma prototype for review.

The page

  • A countdown in the hero. Before registration opened, the first thing visitors saw was how long until they could sign up.
  • Registration in four steps. Form a team, register as the team lead, take the basic test, then add your teammates.
  • Three tracks. Capture the Flag, Data Analytics and Visualization, and Innovation System, each with a card that leads to its own section and rules.
  • A timeline. From registration through workshops and selection to the final judging.

Design choices

  • A hackathon feel. Monospace body text and blocky geometric shapes in grays, with the green from the event's logo kept for actions like Login and Submit project.
  • Tracks you can tell apart. Each track has its own illustration and card color, so the three are easy to compare side by side.
  • One page, top to bottom. No separate pages to hunt through: the nav jumps to About, Project, Timeline, and the rules, all on the same page.

Designed in Figma.